422INVESTIGATING THE IMPORTANCE OF DIFFERENT MODERN BANKING SERVICES USING AHP METHOD (A CASE STUDY OF MELLAT BANK-IRAN)Today's world and the global economy are witnessing wide developments in the field of information exchange and the development of new information and communication technologies that make the adoption of new methods and policies for economic management and activities inevitable. Banks are expanding across borders by offering a variety of benefits and competitive services and restructuring their services towards the use of fast technology in order to meet the changing needs of customers. This is descriptive survey, since it has used a questionnaire. Since the whole purpose of this research is to acquire the necessary knowledge to meet identified and known needs, this research is applied in terms of its goal. Data is collected through note taking in the library research method and through questionnaire in the field research method. In this study, data is collected using questionnaire that was completed in person. The population of the study includes experts of Mellat Bank in Zanjan province. After the distribution, completion and collecting questionnaires, analyzing the results and identifying new banking services and factors of comparison, 6 items of the modern services of the first questionnaire and 5 important evaluation factors that were important from the perspective of experts have been selected from the second questionnaire to design hierarchical model. The results of the mean weight of criteria show that according to the experts, economic factors are more important than other factors, followed by cultural and political factors in the next ranks. The final weight results show that the Internet bank is the most important new service of Mellat bank and then, mobile banking and USSDare ranked second and thirdBahrami.mohammad45@gmail.comReview5122015Modern banking services,evaluation criteria, AHP methodMohammad Bahrami,AbolfazlMoghaddam,NabiollahMohammadi,Katayon Pour MahdiDepartment of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.,Department of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.,Department of Public Administration, South Tehran Branch, Islamic Azad University, Tehran.,Department of Public Administration, South Tehran Branch, Islamic Azad University, Tehran.