758ANALYSIS OF MARKETING STRATEGIES TO BUILD LOYALTY AND TRUST WITH CUSTOMERSCustomers should be at the center of an organization's long-term goals, for this reason, customer satisfaction and loyalty need to be incorporated. A study of customer satisfaction, loyalty, and their interrelationship is the objective of this research. This paper presents various methods to measure customer satisfaction and the consequences of maintaining loyal customers. A product's performance must match the expectations of the customer if customer satisfaction is to be achieved. When a customer trusts a service provider, they believe that they are making an honest investment. In addition to maintaining a company's market share, trust is crucial to establishing long-term customer relationships. There is an increased likelihood of loyalty among customers who are prepared to pay a premium price for goods or services in successful relationships. When organizations value the expectations of their customers more, they will gain customer loyalty. Customer satisfaction can be increased by improving certain aspects. A regular advertising campaign is recommended to attract new customers and also to inform existing customers about upcoming events in order to improve the company's feedback system, implement staff training, and improve the company's servicedrksmsundaram@gmail.comResearch1312023Customer Satisfaction,Customer Loyalty,Services,Market Tricks, Business ExpansionMeenakshisundaram K SDean, GRT Group of Institutions, Tiruttani-631209, Tamilnadu, India